• Cream curtains are partially drawn with a gap showing the view out of the window and a plant on the window sill in the foreground demonstrating a new day and growth.

    Who we are

    This Land™ is a development business established with the aim of offering a new approach to development, that is much more customer and community focused than the traditional UK housebuilder model.


Whether with customers, suppliers or partners, we will operate in accordance with our values:

  • Decent.

    We treat people and the environment with empathy and respect.

  • Commercial.

    We understand and consider every angle to maximise our potential and returns.

  • Courageous.

    We are prepared to challenge the accepted in all we do.

Our story

Established by a team of highly experienced professionals with a complementary set of skills, This Land™ is fully funded and set for significant growth over the next five years. Led by Managing Director, David Gelling, the management team has a wealth of experience in the property industry and a set of skills to build something truly distinctive.

We have an impressive development pipeline, with Cambridgeshire - home to the fastest growing city economy in the UK - as the location for our first development sites. Over the next five years, we will primarily focus on residential developments, developing in excess of 1,600 desirable new homes and creating large and small scale neighbourhoods in both the countryside and urban locations. The long term vision is to also deliver mixed-use, retail and commercial developments throughout the UK.

Meet the team

The team have extensive experience spanning all nature of developments, complementing each other’s individual skill sets to drive the business to success.

Our people

Our partners

We have established - and will continue to establish - trusted relationships with a range of partners to offer our customers key services related to their purchase, via a single point of contact. These include recommended partners for conveyancing, insurance, removals and more. We ensure there’s no hard sell - just simple information letting our customers know that these services are available from us.

In providing these additional services we offer a truly ‘one-stop-shop’. By having experts that work together, we build long-term relationships with trusted construction and property businesses that share our values. To find out more please email or call us on +44 (0) 1223 257 660.

Relax. Peace. Assured. Safe. Recline. Peaceful. Rest. Understood. Valued.

Our ethos

With placemaking central to the ethos of our business, we have developed a concept called Placecraft™. This governs and drives our approach to the creation of the homes we build, the places we make and the relationships we create. We have a vision to forge long-term relationships and provide a superior customer experience, rather than simply selling homes and moving on to the next project. We incorporate creative design into our developments to ensure flexibility and adaptability, which can enable customers to adapt their homes when their families grow and their requirements change.

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