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  • The green leaves of a rubber plant contrast against a plain white wall.

    This Land™ will not simply repeat standard home designs and plans in each development.

    Instead, each of our developments – from just a couple of homes up to more than 500 – will be characterised by our trademarked approach Placecraft™.

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Why Placecraft™

Placecraft™ was created because we believe residential development can be improved and that our customers deserve more from developers and builders.

Our differentiation and value is created through the customer insight and market intelligence we gather. These are the foundations of Placecraft™ and they define our approach to the design and construction of our homes and places to make a positive difference to peoples' lifestyles.

There are three fundamental principles that drive and measure the outcomes of how we design and deliver our homes and places. We call these our Placecraft™ DNA:

Placecraft™ DNA

  • Ambition

    It is our ambition to redefine the value of design and placemaking in the residential market. We want potential customers to recognise and choose us - our homes and our places - because they know that we stand for superior design and placemaking. This will increase interest in our properties and accelerate sales.

  • Understanding

    Our understanding of the needs of our customers and the interpretation of their lifestyle drives how we design and build homes and places, from the masterplan to the smallest detail. It means our customers instinctively feel they belong there - because we understand and enable their lifestyles. This will establish deeper relationships with our customers and secure their loyalty and advocacy.

  • Expectations

    We will always seek to exceed our customers' expectations in the homes and places we design. We will build in the features we know our customers need and desire, and add the unexpected that enhances their lifestyles and the potential of their homes. This will continue to build our reputation and forge greater levels of customer endorsement and overall loyalty.

We create our differentiation and value through the customer insight and market intelligence we gather. These are the foundations of Placecraft™ and they define our approach to the design and construction of our homes and places to make a positive difference to people’s lifestyles.

Design Intelligence

At the heart of our thinking is a singular idea: ‘Design Intelligence’

Design intelligence means starting every design process from a position of understanding, then applying that understanding to recognise what matters to, and will create value for, the people living in the homes and places we create. Placecraft™ can be broken down into three core areas:

“Everything we do is viewed from our customers’ perspective. At every decision point, we ask ourselves: ‘Will this improve our customer’s experience? Will this design feature, product feature or way of conducting ourselves make our customers more than satisfied? Will it encourage our customers to act as our brand advocates?”

David Gelling
Managing Director